Do you work in or for a museum shop, heritage site, or cultural institution? Amid all the inspiration at the trade show, this is the presentation that’s all about your field. We’re launching the Culture Retail Network: the first year-round platform for museum retail in the Netherlands. Discover how “Selling Stories” can help you get more out of your store—and join over 100 colleagues. Don’t miss this opportunity.

Jan Agelink is a trend forecaster and founder of Buro Jantrendman in Amsterdam. Through his presentations, publications, and trend installations, he helps companies and brands understand the spirit of the times and translate it into products, collections, and concepts that align with people’s changing needs. For Trendz/showUP, Buro Jantrendman is developing a physical trend presentation in which social developments are translated into inspiring design and product themes. In addition, Jan will give a trend talk during the fair on consumer behavior, design, and developments for the new season.

Social media is really my thing. With my experience as a HEMA creator, compelling visuals, and storytelling, I know exactly how to create eye-catching content that resonates not only with your audience’s eyes but also with their hearts. I get 95% of my clients from social media. And I want the same for you!

Carin Frijters is Director of Retail Experience, an inspiration, and founder of RetailTheater. With years of experience in retail and brand experience, she knows better than anyone how to make stores and brands distinctive, relevant, and future-proof. Through RetailTheater, she translates trends and insights into practical ideas and concrete initiatives that can be implemented immediately. Expect inspiration, smart insights, and above all: ideas you can put into action right away.

Stefanie van Pelt is the founder of Mrs e-commerce and has nearly 15 years of experience in e-commerce. She grew an online store to €2.5 million in revenue and now helps other online stores grow strategically. Known for her honest, no-nonsense approach, she shares practical knowledge without the hype, focusing on sustainable growth and results.

Aafje Nijman (61) Education: Design Academy Eindhoven; has run her own business since 2001. Specializes in home living and greenery in and around the home. Has worked for over 35 years with manufacturers, brands, and industry organizations in the fields of product strategy and trend forecasting; co-owner of Bureau Nijman + van Haaster.