The biggest retail event in the Benelux for Home, Flowers & Gifts
Put your brand in the spotlight in front of thousands of buyers and reach the entire retail market at the Benelux’s largest retail trade show.
Date
30 and 31 August and 1 September 2026
Location
Evenementenhal Gorinchem
75% sold outThis is Trendz/showUP
Trendz/showUP is the leading trade fair for home, flowers and gifts in the Benelux.
For three days, the entire retail world comes together in one central location.
Buyers, shop owners, stylists, museums and concept developers all come together here. Visitors discover the latest collections, product innovations and trend developments. It is the ultimate trade fair for home accessories, giftware and lifestyle products. Inspiration, business and networking flow seamlessly into one another here. Start-up labels, young designers and international brands stand side by side. This unique mix of established and emerging names makes the fair distinctive and inspiring. As a result, Trendz/showUP attracts a broad, curious and affluent audience.
There are already
Brands
A glimpse of last year’s atmosphere
Why exhibit with us?
Thousands of relevant buyers
Gift shops, homeware shops, garden centres, department stores, concept stores, museum shops and online shops: your target audience comes here specifically to shop. These are visitors who don’t just ‘browse’, but buy.
Major brands and surprising newcomers
It is precisely this mix that makes Trendz/showUP a unique experience. Whether you’re a new brand looking to gain a foothold or an established label keen to keep innovating.
This is the place where brands stand out, stories come to life and opportunities arise.
Let your collection speak for itself
The event is renowned for its professional atmosphere, customer-focused approach and high-calibre attendees. It’s the ideal place to showcase your products, with complimentary catering provided for you and your clients.
A selection of the parties that have already booked a stand
Meet our speakers
RetailTheatre
Carin is a retail expert and founder of RetailTheater. With 25 years’ experience in retail innovation, she demonstrates what works in retail – from concept and positioning to implementation and results. During her sessions, you’ll gain clear insights and practical tools that you can apply straight away to your own retail strategy.
The Happy Creator
Thousands of posts fly by every day, and your target audience simply scrolls past them. How do you create content that actually makes them stop? During this interactive presentation, you’ll discover the strategy and practical tips you need to create real ‘scroll-stoppers’ for your social media.
Mrs e-commerce
Discover how to boost the visibility of your physical shop and online store on search engines such as ChatGPT. In this practical session, you’ll learn how to attract more traffic, visitors and customers in just three steps. Expect clear explanations, practical tips and strategies you can put into action straight away to stay ahead of the curve in the new era of online searching.
Mediapartners
How can you get the highest ROI out of your trade fair participation?
We’d be happy to help you explore your options. Feel free to request a no-obligation consultation with one of our account managers. They’ll be happy to advise you on which location on the floor plan, stand type or additional promotional opportunities best suit your exhibition objectives.
Discover this year’s themes
Trends 26/27
Which eye-catching designs, trend colours and themes are essential for success this coming season? Find out at Trendz/showUP.
Future retail
There’s a lot going on in the retail sector, but how do you stand out to your customers and keep innovating?
Discover the Gift of the Year 2027 and attend inspiring talks.
Sustainability
Shop sustainably, with an eye for style and impact. At Trendz/showUP, you’ll find the latest sustainable items to refresh and enhance your range.
The latest news
Stay up to date with the latest industry news and developments regarding Trendz/showUP.
Trendz and showUP unite to create the leading retail event for home, flowers & gifts in the Benelux
Read More »
Frequently Asked Questions
You can take part in Trendz/showUP with a stand as small as 6m². Please feel free to contact one of our account managers for more information on the options available or for personalised advice.
Trendz/showUP attracts retailers, buyers, concept stores, gift shops, homeware shops, department stores, museum shops, garden centres, florists, children’s shops, online shops and many more – in short, the decision-makers who can immediately boost your brand’s visibility.
A successful trade fair appearance starts with thorough preparation. Let your network know well in advance that you’ll be at Trendz/showUP. By actively approaching people in the aisles during the event, you’ll also meet plenty of potential new customers. Be sure to make use of the lead registration tools Smart Badge Reader and Visit Connect, which are included as standard with your trade fair participation. This will help you to follow up on your conversations quickly and effectively after the event.
Can we help you?
Our customer service team is here to help and will get in touch with you within 24 hours.
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Interested in our knowledge programme?
Take a look at our programme and discover a wide range of sessions, pitches and networking opportunities.
