LE MAGASIN GÉNÉRAL DISTRIBUTION
About us
Drawing on our experience as booksellers and retailers, we provide timeless and elegant stationery items to enhance the pleasure of writing. Today, over 300 stores across Europe trust LE MAGASIN GÉNÉRAL DISTRIBUTION to supply their notebooks, pens, and creative essentials. Before joining our distribution portfolio, every collection is carefully tested in our own store, LE MAGASIN GÉNÉRAL.
We believe in stationery that’s well-crafted, useful, and inspiring — everyday objects that bring joy through their simplicity and quality.
Our roots as retailers keep us connected to what truly matters — people. We take pride in:
● Building genuine relationships with our resellers and partners
● Collaborating closely with our brands to spark innovation, from custom product launches to bespoke in-store displays
As a human-scale, family-minded company, we combine professionalism with authenticity.
For us, quality, trust, and passion for craftsmanship are not just values — they’re the foundation of
everything we do.
Products & services
ZEQUENZ NEW COLOR
THE ULTIMATE MASTERPIECE ROLL-UP JOURNAL The very first and original soft-cover notebook design with magnetic bookmark; on shelves for over 18 years now. Our 360 degree notebook is a revolutionary product that can be bent and folded through the entire 360 degrees and its curved-binding system, an original invention born in our very own factory, features a level of resiliency unseen in rival products. Each notebook is created by hand, ensuring that it always return to its original form. Once you've had your hands on ZEQUENZ, you'll be left with no doubt that it's the best notebook on today's market. CONSCIOUS CRAFTSMANSHIP Every ZEQUENZ notebook is made with carefully selected materials. We use acid-free paper sourced from responsibly managed mills and eco-ink, a water-based, mineral-oil-free alternative that reduces harmful emissions and improves recyclability. BETTER CRAFT. BETTER MATERIALS. BETTER TOMORROW.
LEPEN fineliner
Made in Japan by MARVY UCHIDA, LEPEN fineliner is a bestseller for 50 years now. The LEPEN fineliner fits neatly into a shirt pocket thanks to its cap. Available in 36 colors, its micro-fine tip (0.3 mm) matches the pen body color and ensures precise, smooth writing. The acid-free, non-toxic ink dries quickly — perfect for everyday use, from office note-taking to journaling or grocery lists.
ZEQUENZ COLOR
THE ULTIMATE MASTERPIECE ROLL-UP JOURNAL The very first and original soft-cover notebook design with magnetic bookmark; on shelves for over 18 years now. Our 360 degree notebook is a revolutionary product that can be bent and folded through the entire 360 degrees and its curved-binding system, an original invention born in our very own factory, features a level of resiliency unseen in rival products. Each notebook is created by hand, ensuring that it always return to its original form. Once you've had your hands on ZEQUENZ, you'll be left with no doubt that it's the best notebook on today's market. CONSCIOUS CRAFTSMANSHIP Every ZEQUENZ notebook is made with carefully selected materials. We use acid-free paper sourced from responsibly managed mills and eco-ink, a water-based, mineral-oil-free alternative that reduces harmful emissions and improves recyclability. BETTER CRAFT. BETTER MATERIALS. BETTER TOMORROW.
FOR DRAWING pens
Water based drawing pens made in Japan by MARVY UCHIDA. 0.02 to 1.2, fine tip and slick brush tip available. Ideal for drawing comic, artwork and drafting.
ZEQUENZ SIGNATURE
THE ULTIMATE MASTERPIECE ROLL-UP JOURNAL The very first and original soft-cover notebook design with magnetic bookmark; on shelves for over 18 years now. Our 360 degree notebook is a revolutionary product that can be bent and folded through the entire 360 degrees and its curved-binding system, an original invention born in our very own factory, features a level of resiliency unseen in rival products. Each notebook is created by hand, ensuring that it always return to its original form. Once you've had your hands on ZEQUENZ, you'll be left with no doubt that it's the best notebook on today's market. CONSCIOUS CRAFTSMANSHIP Every ZEQUENZ notebook is made with carefully selected materials. We use acid-free paper sourced from responsibly managed mills and eco-ink, a water-based, mineral-oil-free alternative that reduces harmful emissions and improves recyclability. BETTER CRAFT. BETTER MATERIALS. BETTER TOMORROW.
ZEQUENZ PLUS
THE ULTIMATE MASTERPIECE ROLL-UP JOURNAL The very first and original soft-cover notebook design with magnetic bookmark; on shelves for over 18 years now. Our 360 degree notebook is a revolutionary product that can be bent and folded through the entire 360 degrees and its curved-binding system, an original invention born in our very own factory, features a level of resiliency unseen in rival products. Each notebook is created by hand, ensuring that it always return to its original form. Once you've had your hands on ZEQUENZ, you'll be left with no doubt that it's the best notebook on today's market. CONSCIOUS CRAFTSMANSHIP Every ZEQUENZ notebook is made with carefully selected materials. We use acid-free paper sourced from responsibly managed mills and eco-ink, a water-based, mineral-oil-free alternative that reduces harmful emissions and improves recyclability. BETTER CRAFT. BETTER MATERIALS. BETTER TOMORROW.
COLLINS incense
Incense from South Korea with a pleasant aroma for a calming & peaceful atmosphere and a great natural insect repellent The Collins Incense Stick is made the old-fashioned way, or "Sun-hyang" as it is known in Korea. "Sun-hyang" doesn't use a bamboo core. Instead, it is created by combining "wood" and "oil" and pull it out like noodles and dry. This manufacturing eliminates the use of synthetic materials like adhesives, resulting in a healthier and more gently scented product. Handcrafted by a renowned master with over 25 years of expertise, Collins Incense Sticks invite you on a sensory journey like no other. Fragrances: sandalwood, floral, orchard soil, aqua, apple, fruity 70 incense stick/box burn time approx. 15 - 20 min. / stick
PAPIER D'ARMÉNIE home fragrance
Made in France, one of the ancient home fragrance being sold globally for more than 140 years. PAPIER D'ARMÉNIE neutralizes odors and refreshes any room with a subtle and lasting aroma. It can also be used without burning it to perfume dressing & drawers. Its delicate fragrance is made of natural ingredients such as paper and benzoin resin and was used in 19th to purify the air in the room. Born from a trip to Armenia and a bold intuition, this iconic little booklet perpetuates a unique artisanal know-how, passed down through generations. Six months and no fewer than twelve production steps are required to produce the famous little booklet. PAPIER D'ARMÉNIE booklets come also with burners and matches.