Rice by Rice
About us
Back in 1998, Charlotte and Philippe Guéniau were living a busy life in Paris. They had good jobs and a good life – but something was missing. After 15 years in the city, and with their newly born son, they started dreaming of something else. A slower pace. More color. More freedom. And a little more room for adventure. The idea of rice had been quietly growing for a while – and now it was time to bring it to life.
The raffia bag that started it all...
During a cozy lunch in the Danish countryside, the idea took its first real step. What if we could bring more color into everyday life? Not just through art or wall paint, but through the things we use every single day. Among them was a raffia bag from Madagascar – the very same kind we're still making today.
The bags were a hit, and orders poured in. So many, in fact, that they had to start rationing. Encouraged by the response, Charlotte and Philippe quickly expanded their selection – always with color, playfulness, and practicality in mind.
And that’s how rice began – with a desire to make everyday life more joyful. Designing a life filled with everyday magic. From day one, the mission was clear: Fun. Funky. Functional. Not just a tagline, but a way of thinking.
Today, rice brings colorful joy to homes in over 45 countries. We’re around 50 people at HQ – and still guided by the same spirit. We design with a twinkle in the eye and a deep love for the everyday moments that truly matter.
Because magic doesn’t have to be big. It just has to feel right.
Products & services
Kids Storage
rice storage is essential and useful in your kids’ room. The products are funky, functional and colorful – in the true rice spirit! Most of our storage is made in raffia, which is a natural material and perfect for kids! Who says that storage is boring, when it can be exploring and fun! Our rice-storage is made in cute themes for the kids… animal prints, letters, cars – and we promise that all of them are fun and exciting to look at! We turn clean-up into a fairytale with our selection of storage... and who doesn’t love a happy fairytale?
Storage
We believe that a home should be a happy and vibrant place, filled with items that bring you joy to early mornings. Simple as that. Our philosophy is centered around three core values: fun, funkiness, and functionality! Our products, from wicker to woven storage baskets, are designed to add a touch of playfulness to your everyday routine. Our vibrant colors and bold patterns are made to bring a smile to your face! And functionality is at the core of everything we do. We understand that our customers lead busy lives, and we design our products with practicality in mind. rices wicker storage baskets are not only beautiful but also useful. Designed to make your life effortless. Explore the perfect balance of functionality and aesthetics with rice - because who says you have to sacrifice one for the other (just take a look at our large rectangular storage baskets)? So, let's dive a little deeper into our raffia storage baskets collections and see how we can help you organize in style!
rice Bags
Maybe you have heard about our popular bags in raffia. In fact, our raffia bag was the starting point when rice was founded back in 1998. The raffia bag is one of our signature products. The bags are available in lots of sizes, shapes and colors… some with embroidery and some others with leather details – we have bags for every taste! Beach bags, handbags, schoolbags or weekend bags. One thing is for sure – they are all full of color and magic! Did you know what all our raffia are handmade and produced in Madagascar? The products are made with love – and the production supplies more than 300 families on the Red Island.
Melamine
Christmas party
Rice Kids
A playful universe made to bring more room for color, fun, and imagination into everyday life. At rice, being childish is always a compliment – and rice kids is a tribute to the magic of childhood.
Tableware
Create a nice and magical table setting with our great selection of rice-tableware products – for you, who wants more everyday fun. Our selection of items for table setting has everything you need… from colorful plates, glasses, cups and utensils in many great patterns and prints to indispensable place mats and functional serving items. We believe that every table setting should be oozing of “hygge”… whether you are serving brunch for your friends, Saturday sushi with your sweetheart or just that Sunday lasagna with the kids. We have even made it possible to bring your tableware outside if you are in for a picnic or a lovely summer night on the patio. Visit our funky rice universe and find your favorites for the ultimate table setting.