Studio Maison by Jolo Fashion Group

Childrens clothing specialist Jolo Fashion Group launches a new wholesale concept, Studio Maison, aimed at the baby gift market.

Childrens clothing specialist Jolo Fashion Group is launching a new wholesale concept, Studio Maison, aimed at the baby gift market. Advisor John van den Herik is involved in the project; in the past, he was instrumental in the founding of children's and baby labels such as Lief! Lifestyle and Fien & Teun. Van den Herik explains the concept via email. The focus regarding the type of retail will not be on fashion retail but rather on out-of-home and convenience retail. The launch is taking place in the Benelux as an online and offline wholesale concept, with the intention of quickly expanding into a broader lifestyle brand. Van den Herik states that baby gifts are impulse purchases. By focusing on distribution through large, busy retail chains, the brand aims to reach a large audience immediately and guarantee high visibility. The first physical collections will be on shelves in the first quarter of 2027. Jolo Fashion Group, based in Breda, produces more than 2.5 million pieces of childrens clothing annually for both its own brands and private labels.