Jan Agelink is a trend forecaster and founder of Buro Jantrendman in Amsterdam. Through his presentations, publications, and trend installations, he helps companies and brands understand the spirit of the times and translate it into products, collections, and concepts that align with people’s changing needs. For Trendz/showUP, Buro Jantrendman is developing a physical trend presentation in which social developments are translated into inspiring design and product themes. In addition, Jan will give a trend talk during the fair on consumer behavior, design, and developments for the new season.