Carin Frijters is Director of Retail Experience, an inspiration, and founder of RetailTheater. With years of experience in retail and brand experience, she knows better than anyone how to make stores and brands distinctive, relevant, and future-proof. Through RetailTheater, she translates trends and insights into practical ideas and concrete initiatives that can be implemented immediately. Expect inspiration, smart insights, and above all: ideas you can put into action right away.