Speakers

At Trendz/showUP, inspiring speakers will share their latest insights and practical experiences on the most topical themes in the home, flowers & gifts sector. Think of tomorrow’s trends, future-proof sustainability, innovative retail concepts and surprisingly effective product presentations. Every talk is packed with ideas you can put into practice straight away — perfect for taking your shop or brand to the next level.

Meet our speakers

The Happy Creator

Social media is really my thing. With my experience as a HEMA creator, compelling visuals, and storytelling, I know exactly how to create eye-catching content that resonates not only with your audience’s eyes but also with their hearts. I get 95% of my clients from social media. And I want the same for you!

RetailTheater

Carin Frijters is Director of Retail Experience, an inspiration, and founder of RetailTheater. With years of experience in retail and brand experience, she knows better than anyone how to make stores and brands distinctive, relevant, and future-proof. Through RetailTheater, she translates trends and insights into practical ideas and concrete initiatives that can be implemented immediately. Expect inspiration, smart insights, and above all: ideas you can put into action right away.

Mrs e-commerce

Stefanie van Pelt is the founder of Mrs e-commerce and has nearly 15 years of experience in e-commerce. She grew an online store to €2.5 million in revenue and now helps other online stores grow strategically. Known for her honest, no-nonsense approach, she shares practical knowledge without the hype, focusing on sustainable growth and results.

Aafje Nijman

Aafje Nijman (61) Education: Design Academy Eindhoven; has run her own business since 2001. Specializes in home living and greenery in and around the home. Has worked for over 35 years with manufacturers, brands, and industry organizations in the fields of product strategy and trend forecasting; co-owner of Bureau Nijman + van Haaster.

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